So very sorry to disappoint you. But you are not the only student to receive a glossy folder filled with campus literature and an online id to create your own personal account. Colleges send tens of thousands of such packets to students across the country who score within a certain range on a standardized test. And all of these letters indicate that the student is a competitive candidate who should apply to their school. But these glossies do not in any way provide a decisive advantage to students in the admissions process.
So why do colleges send these packets and letters? First, it is a PR effort to get the college's name 'out there.' Students may want to explore the school further, particularly if it is a college they have not yet heard of or considered. Second, in the capricious game of college rankings, the more students a college entices to apply, the more students the college can reject. This in turn increases the college's selectivity and ranking. Sad but true.
In the end, the marketing materials mailed to students do not help at all in gaining admittance to a college. But perhaps the brochures introduce a student to colleges he was not previously aware of but will now explore. To that end, the letters are beneficial. The goal remains to find a good fit school which will serve a student's academic interests, extracurricular pursuits, and long term goals . . . letters received not withstanding.
Contact Mears College Consulting LLC today for assistance in finding a college to meet your needs.